Brian Switek: I hardly think this is a responsible way to conduct or communicate science, flooding the media with poorly supported claims, but as reported in the New York Times some of this paper’s authors care more about marketing than about good science;
“Any pop band is doing the same thing,” said Jorn H. Hurum, a scientist at the University of Oslo who acquired the fossil and assembled the team of scientists that studied it. “Any athlete is doing the same thing. We have to start thinking the same way in science.”
